Who's Who in Tourism
We collaborate closely with key government agencies and industry bodies to promote and advance tourism in Perth. Discover more about these organisations and their roles in shaping the tourism landscape.
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National tourism bodies which help to increase international visitors to WA.
Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The agency is active in around 15 key markets and activities includes advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research. Find out how you can work with Tourism Australia.
Australian Tourism Export Council (ATEC)
ATEC represents the international tourism industry in Australia and brings together buyers and sellers to grow the tourism export sector. ATEC provide training and development opportunities, facilitate business to business workshops and events and provide educational opportunities through 'Export Ready' resources. Click here to find out about membership with ATEC. Click here to find out about ATEC‘s Trade Ready program
Australian Cruise Association
The Australian Cruise Association is the cooperative marketing brand for Australia and the Pacific. Comprising 93 members, the organization includes regional ports, tourism agencies, shipping agents, and inbound tour operators. It is dedicated to establishing the region as a premier world-class destination for cruise vessels. Learn about membership.
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Together with Tourism WA there are several industry bodies and groups that work to grow tourism in WA and provide resources and opportunities to help tourism industry operators with day-to-day business activities.
Tourism WA
Tourism WA is responsible for promoting Western Australia as an extraordinary holiday destination. Its focus is on marketing the State; developing, attracting and promoting major sporting, cultural and business events; and supporting the development of significant tourism infrastructure and projects. Click here to find out how you can work with Tourism WA
Tourism Council WA (TCWA)
Tourism Council WA is the peak body representing tourism businesses, industries and regions in Western Australia. The Council promotes the value of tourism, facilitates sustainable tourism development and advocates industry policy on behalf of its members. How they help • Provides a range of training, networking and development opportunities for tourism businesses • Helps you achieve better business practices through accreditation • Provides regular industry updates • Delivers an annual tourism conference and the WA Tourism Awards Click here to find out about membership with TCWA. Click here to see their upcoming training events and industry workshops. Click here to see current programs and accreditations available to apply for
Business Events Perth (BEP)
Business Events Perth markets WA nationally and internationally as a destination for conventions, exhibitions and incentive travel groups. They provide funding to the organisation to attract business events for Perth and Western Australia and to market the State as a business event destination. They help members with bid and event support funding, hosted site inspections, bid preparation and promotional help, connections with more than 200 industry suppliers and pre and post touring advice for Perth and regional WA. Find out about membership with BEP.
WA Indigenous Tourism Operators Council (WAITOC)
WAITOC is the peak representative for Aboriginal tours and experiences in Western Australia and promotes authentic cultural experiences at a state, national and international level. It's membership includes more than 200 businesses across WA. We provide funding to WAITOC to support its governance, marketing and business support activities. How it can help - Advocate on behalf of industry sector, One-on-one mentoring and support program, Business and product development, Networking and collaboration opportunities, Helps promote export ready and market ready tourism businesses and keeps you informed of industry news and updates. Visit the WAITOC website.
Australian Hotels Association WA (AHA WA)
AHA WA represents more than 80 per cent of WA’s hotel and hospitality industry. We work with AHA WA on a number of issues related to the hospitality industry such as workforce development, training programs and also sponsor its industry awards programs. How it can help - Provides training, mentoring and industry advice; industrial relations representation and employment law advice, Assists with product development and liquor licensing regulation support, Advocacy, networking and marketing opportunities and Runs award programs. Visit the AHA WA website.
Caravan Industry Association WA (CIAWA)
CIAWA represents caravan parks, dedicated residential lifestyle villages, trade suppliers, recreational vehicle dealers, recreational vehicle manufacturers and service providers to the caravan and camping sector. We work with CIAWA to deliver a number of caravan and camping initiatives to improve the sector in WA.
How can they help: Promotes caravan and camping, represents members at interstate and local events, advocates on behalf of members and research to support the industry. Visit the CIAWA website.
Western Australia Visitor Centre (WAVC)
The WAVC is Tourism WA’s retail shop front and the place for travellers to visit, explore, enquire and discover more about the must-see places on offer in Perth and throughout the State. Together with the RTOs, we work closely with the team at the WAVC to maximise industry opportunities and showcase regions to visitors.
How can they help: Promotes and sells tourism experiences and accommodation, retails locally made products and urganises product update sessions. Visit the WAVC website.
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Regional tourism bodies promote and develop tourism in their respective regions.
Regional Tourism Organisations (RTOs)
WA is divided into five tourism regions, each with its own RTO, which is the peak marketing and management body for that particular region. We provide funding to the RTOs so they can deliver region-focused intrastate campaigns and support our interstate and international marketing. The RTOs are our eyes and ears on the ground and an important link between us and the local industry. They build strong relationships with local tourism organisations and local governments to achieve better tourism outcomes and make the most of marketing activities. In most cases, the RTOs take the lead in marketing activities with the support of these organisations.
How they can help: provide marketing opportunities to tourism business to encourage direct bookings, Keep you informed of industry news and updates, Trade coaching and representation and Facilitate industry development opportunities.
Find out more about the other RTOs
Regional Development Commissions
Western Australia has nine Regional Development Commissions whose role is to promote the economic and social development of a particular part of the State. How they can help - Work with stakeholders to develop a tourism strategy for the region. View the list of Regional Development Commissions in WA.
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Local Tourism Organisations (LTOs)
LTOs are usually membership-based bodies responsible for promoting their local area and its members. They also play a critical supporting role in tourism initiatives such as essential infrastructure, delivery of events, attractions and experiences, approvals of tourism development and policy and planning for a sustainable tourism future. How can they help - Help liaise with regional tourism authorities and state authorities on behalf of operators and Provide opportunities to get involved in marketing campaigns.
Local Government Authority
Local government has an economic development function and many work closely with RTOs and LTOs to develop tourism in the region. They also directly manage or are closely involved with key tourism assets – such as visitor centres, caravan parks and reserves. How they can help - Close interface with local businesses in small towns and Develop and deliver infrastructure projects to support tourism. Contact your Local Government Authority.
Local Visitor Centres
Visitor centres provide tourist information to visitors to encourage them to stay longer, spend more money, experience more attractions and revisit a region. How they can help - Help promote your product directly to visitors and Sell tourism products. List of visitor centres across WA.