About Us

Destination Perth (DP) is one of Western Australia's five not-for-profit Regional Tourism Organisations, funded by Tourism WA, local government partners, corporate partners, members and commercial marketing activities. DP is responsible for promoting Perth and surrounds as a desirable leisure destination, with the goal of driving growth in visitation and spend for our regions’ tourism destinations, products and experiences.

Our dedicated team of marketing professionals work on a program of strategic marketing activities in the intrastate market, whilst supporting Tourism WA in the domestic and key international markets. We are a membership-based organisation, and the support from LGAs, industry stakeholders and tourism operators, is fundamental to our success and growth.

Our key pillars focus on effective marketing, delivering economic return to our members and partners, growing access to the region and regional dispersal, destination development, driving industry engagement and economic growth.

OUR VISION

Is to establish the Perth region as Australia’s West Coast destination, an international gateway to Australia and a must-visit and experientially diverse destination.

OUR PURPOSE

Is to work collaboratively with stakeholders to develop and facilitate cohesive destination marketing activities to increase visitation resulting in economic benefit.

VIEW OUR ANNUAL REPORT

VIEW OUR CONSTITUTION

Destination Perth - A Year in Review

Our Region

Perth and surrounds is marketed to consumers showcasing nine key regions.

Perth City

Perth's superb position on the banks of the Swan River (Derbarl Yerrigan) and…

Fremantle

Discover what's on in the bustling, dynamic port city of Fremantle. There’s…

Rottnest Island

Just 20km off the coast of Fremantle, but an entire world away, lies the sunny…

Sunset Coast

With 197 kilometres of sun, sea and white sand to be enjoyed on the coastline, you…

Swan Valley

Rising from the rich earth and crowned by endless blue skies, the Swan Valley…

Perth Hills

Scattered throughout the wide ranges of the Darling Scarp and only 45 minutes east of…

Rockingham

Get your aquatic adventure on in Rockingham. With an abundance of activities, there…

Mandurah And Peel

Welcome to Perth’s aquatic and adventure playground. Thongs, bathers and a…

Avon Valley

The Avon Valley region, a comfortable drive east of Perth City, offers patchwork of…

Our Team

Destination Perth's skilled marketing team executes a program of strategic marketing activities…

Our Partners and Members

Leisure tourism businesses, Local Government Authorities (LGAs) and tourism business services and…

Marketing

Destination Perth is active across multiple distribution channels and our skilled team of marketing…

Member Events and Workshops

Connect with tourism operators at our Member Mingle events and access workshops on marketing and…

Destination Perth Tourism Destination Management Plans

The following aspirational Tourism Destination Management Plans (TDMP) set a 10-year vision to boost tourism through strategic investment, product development, and capacity-building. Each RTDS supports the TDMP, focusing on local priorities across the Peel, Perth Metro, and Wheatbelt regions to ensure sustainable, cohesive tourism growth. View the FAQs for further details.

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